where culture
meets content
EST. 2005
Culture that inspires Content · Content that celebrates Culture
We are a culture led content marketing company that creates and develops multi-platform content, strategies and campaigns inspired by culture for brands, platforms but ultimately consumers and audiences.
why we do this
As we head towards a world dominated by tech & AI, we believe human-centred connection will become even more important to humanity. People seek to connect with people; to feel, be seen and considered beyond algorithms and demographics. We are about people connecting through culture + content.
We are the people of Podium.
What we offer
We bring together our collective experiences in the worlds of entertainment, marketing & media to provide services & opportunities that include:
01.
Integrated marketing strat
02.
Platform agnostic campaigns
03.
Audience-centric content
04.
Talent collaboration
05.
Brand partnerships
how we do it
We operate at the intersection of strategy, storytelling & creativity whilst remaining platform agnostic to drive:
Relevance + Resonance
Connection + Conversion
Engagement + Entertainment
Revenue + Return
Who we are
Podium was founded as a talent management and production agency by Takunda Bimha in 2005. Over the years we have organically evolved into a culture + content company that breaks the mould.
In 2024 the acclaimed marketing practitioner Kaibe Mollo and seasoned media executive Ntuthuko Mageba joined as partners to expand our horizons and help take the business to the next level.
partners
Partner + Head of Integrated Strategy
kaibe mollo
Kaibe Mollo is a seasoned marketing expert with 26 years of experience across agency, client, media, and consulting roles. He has crafted successful strategies for major brands in sectors like FMCG, telecoms, and financial services. Known for his consumer insight-driven ideas, Kaibe specializes in integrated marketing that challenges industry norms and drives business results.
Partner + Head of Culture & Content
takunda bimha
With over 19 years in the entertainment industry, Takunda Bimha has managed top comedy talent, produced groundbreaking TV shows, and led award-winning branded content campaigns. His work spans multiple continents and platforms, including Netflix and Showmax. Recently, he's expanded beyond comedy to create content for brands like Spotify, Absolut, and Volkswagen.
Partner + Head of Brand Partnerships
NTUTHUKO mageba
A commercial executive with deep expertise in media, film, and television across Africa. He has worked on business development for Bloomberg TV Africa and CNBC Africa and managed partnerships at the National Film & Video Foundation. A key figure in film distribution and brand partnerships, engaging with top studios and brands like Mercedes Benz and Netflix.